Writing is an essential craft–but few, except professional writers, take the time to develop this skill. Writing clear, concise, and compelling arguments–knowing how to construct and tell a persuasive story–is crucial across industry and the digital world. Well-designed narratives can change the fortunes of a product, community, or company.

This is a practice-based course that will provide students with a set of word crafting tools and an online studio space to explore how to write for the public, industry colleagues, executive management, and academic specialists. Students will gain experience in creative writing techniques and storytelling, along with tools for working with diverse empirical data. They will learn how to transform given research material and ideas into compelling texts in a variety of formats, from press releases and executive summaries, to podcasts and editorial blog posts.

Emphasis is on written communication, but spoken and visual communication skills will also be included. Students will learn how to present and write for both conventional text, and a range of multimedia and digital platforms.

This course is open to all Masters students. It is taught in English and writing will be in English, but this is not a language course, nor are there language requirements. The only requirement is a willingness to experiment with writing, and a commitment to write regularly as part of the course.


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